Everything I've made lives here. Pick a folder.
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3rd Place Finish — Secured a podium spot out of a competitive talent pool by driving massive baseline awareness via aggressive, viral hook testing.
1st Place Winner — Executed a masterclass brand awareness brief, earning top honors and the highest direct praise from founder Asha Bhatt.
Lead Visual Director & Strategist tracking corporate CSR impact.
Executed an end-to-end production campaign blending old-school emotional advertising frameworks with modern digital distribution to maximize audience sentiment.
From ideation to execution, made with high production.
Brand research, end-to-end production.
A complete ground-up redesign from scratch to elevate their digital presence. Architected intuitive site structures to deliver a flawless, aesthetic, and user-centric deployed product.
Crafting high-click-through visual hooks and engaging thumbnail creatives for YouTube channels like The Indian Skin and Business Gita.
Designed the official merchandise for the Urban Vault Startup Run. Over 40+ founders and participants proudly wore these custom T-shirts designed by me while running and participating, creating a unified and bold visual identity for the community.
Developed and ran Google and Meta Ads campaigns for Urban Vault. I successfully secured the absolute highest leads and conversions among all participating groups in the class by optimizing ad spend and aggressive A/B testing.
Developed a digital campaign covering the authentic and inspiring stories of JITO's sponsors in a raw, real format.
Worked on their brand awareness campaign—delivering a creative content piece that was highly appreciated directly by the brand.
Executed an Independence Day campaign featuring a renowned creator with 100k+ followers.
Shark Tank featured brand. Designed and acted in 3 creative video ads specifically optimized for performance marketing conversions.
Directed and acted in a high-performing UGC video for Aroma Care's makeup wipes. Engineered the visual direction to anchor the product in an authentic, engaging narrative that successfully drove over 154K+ views.
Storytelling-driven personal reels completely ideated and executed end-to-end by me. These organically scaled by focusing strictly on audience retention and high narrative pacing, gathering 35K+ and 10K+ views respectively.
Leading the PR strategy and social media execution for Namma Creator Carnival meant building hype, coordinating with top-tier creators, and designing an unforgettable aesthetic across all touchpoints.
Situation: A health beverage brand navigating a fundamentally cluttered hydration market.
Task: Formulate a campaign that cuts through category noise by bringing the brand's clear, anti-BS personality to life.
Action: Unrolled interconnected offline and online guerrilla activations, leveraging founder voices on LinkedIn and Instagram to build massive credibility.
Result: Drove widespread brand awareness and successfully activated health-conscious consumers to trial the brand's hydration solutions.
Situation: A Rapido-owned food delivery app launching in a highly competitive market against well-funded incumbents catering only to the top 5%.
Task: Penetrate the next 100M households utilizing a sustainable, 0% commission, no-discount business model.
Action: Architected a comprehensive brand strategy mapping "food as an emotion". Deployed online and offline awareness campaigns focusing on empowering consumer identity.
Result: Built a cost-efficient strategy that aggressively engaged the non-participating market while preserving long-term brand equity without relying on discounts.
Situation: A massive 34,000 sq. ft. community-led sportswear clearance store struggling to attract consistent returning physical footfall.
Task: Position the clearance store as a cultural sporting destination without diluting its premium brand perception.
Action: Designed a 360° campaign targeting the 18-30 youth demographic, integrating live music, fashion events, and recurring physical triggers like Pickleball.
Result: Successfully activated the community with high-retention experiences, securing 1st place in the strategic marketing challenge batch.
Situation: The "Silence of Salesmen" challenge demanded students sell Protein Popcorn on Church Street using strict non-verbal communication (taped mouths).
Task: Execute the AIDA marketing model utilizing only written copy and bold visual hooks to capture attention and drive action.
Action: Led deep consumer tracking using the Octalysis framework, developing innovative written cues to stimulate curiosity and sell the product's value.
Result: Sold a single packet for ₹2500 (highest in the batch!), generated over ₹5K total, and secured 3rd place overall for strategic depth.
