Everything I've made lives here. Pick a folder.
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3rd Place Finish — Secured a podium spot out of a competitive talent pool by driving massive baseline awareness via aggressive, viral hook testing.
1st Place Winner — Executed a masterclass brand awareness brief, earning top honors and the highest direct praise from founder Asha Bhatt.
Lead Visual Director & Strategist tracking corporate CSR impact.
Executed an end-to-end production campaign blending old-school emotional advertising frameworks with modern digital distribution to maximize audience sentiment.
From ideation to execution, made with high production.
Brand research, end-to-end production.
A complete ground-up redesign from scratch to elevate their digital presence. Architected intuitive site structures to deliver a flawless, aesthetic, and user-centric deployed product.
Crafting high-click-through visual hooks and engaging thumbnail creatives for YouTube channels like The Indian Skin and Business Gita.
Designed the official merchandise for the Urban Vault Startup Run. Over 40+ founders and participants proudly wore these custom T-shirts designed by me while running and participating, creating a unified and bold visual identity for the community.
Developed and ran Google and Meta Ads campaigns for Urban Vault. I successfully secured the absolute highest leads and conversions among all participating groups in the class by optimizing ad spend and aggressive A/B testing.
Developed a digital campaign covering the authentic and inspiring stories of JITO's sponsors in a raw, real format.
Worked on their brand awareness campaign—delivering a creative content piece that was highly appreciated directly by the brand.
Executed an Independence Day campaign featuring a renowned creator with 100k+ followers.
Shark Tank featured brand. Designed and acted in 3 creative video ads specifically optimized for performance marketing conversions.
Directed and acted in a high-performing UGC video for Aroma Care's makeup wipes. Engineered the visual direction to anchor the product in an authentic, engaging narrative that successfully drove over 154K+ views.
Conducted comprehensive brand research and developed a high-impact content piece to drive brand awareness across Bangalore. The result was a massive viral success, garnering 12.1M views, 3,568 likes, and exceptional audience engagement.
Storytelling-driven personal reels completely ideated and executed end-to-end by me. These organically scaled by focusing strictly on audience retention and high narrative pacing, gathering 35K+ and 10K+ views respectively.
A fast-growing food delivery app based in Bangalore offering 10-minute lightning-fast delivery. We developed and produced engaging UGC content specifically tailored for performance marketing. The campaign was dynamically shot and delivered in both 9:16 and 16:9 aspect ratios, perfectly optimizing it for vertical scrolling as well as traditional horizontal ad networks.
Created highly interactive creative content for their limited edition offer. The strategy was to highlight their discounted prices and promote newly launched coffee varieties. The final campaign resonated instantly with their target audience, organically crossing 10K+ views with exceptional engagement.
India's first protein-infused healthy popcorn brand that focuses on clean-label functional snacks. Ideated and scripted sharp, punchy creatives engineered specifically to drive widespread brand awareness and educate consumers on prioritizing high-protein snacking alternatives over conventional junk food.
A popular Instagram storytelling page. Brought depth, emotion, and cinematic visual direction to a compelling short-series titled "Us din ke baad". Controlled the end-to-end creative ecosystem—from writing relatable scripts and directing scenes visually, to bringing those narratives alive authentically on-camera.
A Bangalore-based fintech and wealth advisory platform simplifying investments and financial planning. Delivered 10+ high-quality educational creatives, distilling complex financial concepts into digestible, short-form visual content that drove platform awareness and broadened overall financial literacy.
Leading the PR strategy and social media execution for Namma Creator Carnival meant building hype, coordinating with top-tier creators, and designing an unforgettable aesthetic across all touchpoints.
A wholesome, health-focused snack corner located in Jayanagar, Bangalore. I spearheaded their complete Instagram social media presence, steering everything from carousel designs to high-retention reels. The holistic execution successfully drove massive organic traction.
Impact Insights (Feb - Mar 2026):
• Profile Activity: 1,250 (+1,612.3%)
• Profile Visits: 1,185 (+1,523.3%)
• Overall Reach: 300K+ Page Views with 50K+ Interactions.
Situation: A health beverage brand navigating a fundamentally cluttered hydration market.
Task: Propose a disruptive strategy to cut through category noise and establish authentic brand positioning.
Action (Proposed): Recommended a founder-led content approach to drive authenticity. Designed "Fuel the Field by NGL," an offline strategy targeting fitness ecosystems including turfs (Sprentzo), social communities, and adrenaline spaces like paintball and go-kart arenas. Complemented with an online comparative campaign highlighting NGL's distinct USPs against competitors. Strategy and copy throughout the campaign: “Not gonna lie — science never tasted this good.”
Result (Projected): Strategized to build high-credibility awareness and activate health-conscious consumers across high-energy touchpoints.
Situation: A Rapido-owned food delivery app launching in a highly competitive market against well-funded incumbents catering only to the top 5%.
Task: Design a breakthrough awareness campaign emphasizing their 0% commission, transparent pricing model without relying on discounts.
Action (Proposed): Architected a guerrilla offline strategy featuring a transparent glass truck showcasing 'zero hidden charges', touring Bangalore to show absolute transparency, alongside a custom brand jingle. For the digital rollout, recommended comprehensive coverage of these offline events, targeted WhatsApp marketing, and localized UGC through regional influencers.
Result (Projected): Conceptualized a high-impact, cost-efficient ecosystem designed to vividly establish Ownly's transparency proposition and drive massive localized brand recall.
Situation: A massive 34,000 sq. ft. community-led sportswear clearance store navigating challenges with consistent physical footfall.
Task: Propose a strategy that transforms the location from a retail store into a fun, interactive, and high-retention cultural destination.
Action (Proposed): Envisioned an offline campaign repositioning Sportsyard as a lively "3rd space" for audiences to interact and engage. For the online campaign, suggested utilizing regional-based creators (like 'Cricket Matchas') to play interactive hunt-and-find games. Conducted profound Total Addressable Market (TAM) research and constructed detailed consumer personas.
Result (Projected): Conceptualized a community-centric blueprint designed to elevate store footfall, foster local engagement, and establish Sportsyard as an interactive sporting hub.
Situation: India's first protein-infused healthy popcorn brand looking to penetrate the everyday snacking market.
Task: Create a 360-degree awareness funnel differentiating the product from conventional junk food.
Action (Proposed): Offline strategy: Install custom Poptein vending machines across crowded hotspots in Bangalore, accompanied by standees visually comparing nutritional metrics against typical snacks to highlight the brand's superiority. Online strategy: Roll out performance marketing centered on highly visual static ads and founder-led content. Also conducted deep competitive analysis and market research.
Result (Projected): Formulated a clear, data-driven launch strategy aimed at dominating impulse purchases and educating consumers on functional snacking.
